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Standardized Carrier & Institution Names

Data migrated from another CRM often contains duplicate carrier names. Merge these into Swivel's standardized format to ensure clean data and optimal Swivel Sync performance.

Moving your data to Swivel from another CRM often results in redundant carrier and institution names due to variations in spelling, abbreviations, extra characters, or formatting differences. To ensure optimal performance of Swivel Sync (and to keep your filtered lists, reports, and automations clean), these duplicates should be merged into Swivel’s standard naming format.

This article explains how to identify duplicates, where to find Swivel’s standard names, and how to merge redundant entries.


The authoritative list of standardized carrier and institution names is maintained in the Swivel Sync Carriers & Institutions article. Use the carrier and institution names exactly as they appear in that list when standardizing your data.


After importing data, it’s common to see the same carrier represented multiple ways. Examples of variations that should be merged into a single standard name include:

Variations Found After Import/MigrationStandardized Name
Allianz, Allianz Annuities, Allianz Life InsuranceAllianz Life
Am Equity, American Equity Life, AEAmerican Equity
Schwab, Charles Schwab & Co, Charles Schwab Inc.Charles Schwab
F&G, F&G Life, F&G Life InsuranceFidelity & Guaranty
North American, North American CoNorth American Company

Merging Duplicate Carrier & Institution Names

Section titled “Merging Duplicate Carrier & Institution Names”

Once you’ve identified duplicate carriers and institutions, merge them into Swivel’s standardized name to consolidate your records. Merging preserves all associated products, contacts, documents, and notes under the standardized record.

For full step-by-step instructions on merging institutions, see Merge Duplicate Carriers and Institutions section of the Carriers & Institutions article.