FAQs: Campaigns, Events, Text & Email Broadcasts

Text Personalization Tokens

Text Message Personalization Tokens

A text personalization token is used to automatically insert specific information about the recipient or send when the text is sent. These tokens help make the text message feel more personal and relevant to the individual recipient.

For example, if you have a token like {{contact_first_name}} in your text template, when the text is sent, it could be replaced with “John” for one recipient and “Jane” for another, based on their data in Swivel.

Below is a list of Personalization Tokens that can be used for text message opt-ins, text campaigns, and text actions of automations:

Want this?	Use This Text Message Personalization Token
Insert the Contact’s Full Name	{{contact_name}}
Insert the Contact’s First Name	{{contact_first_name}}
Insert the Contact’s Last Name	{{contact_last_name}}
Insert the Sender’s Phone Number	{{sender_phone_number}}
Insert the Sender’s Organization	{{organization_name}}
Insert the Organization’s Website	{{organization_url}}
Insert the Organization’s Phone Number	{{organization_phone}}
Insert a Swivel Texting Number	{{sender_number}}
Insert the Contact’s Email	{{contact_email_address}}
Insert the Contact’s Phone Number	{{contact_phone_number}}
Insert the Contact’s Address Line 1	{{contact_address_line1}}
Insert the Contact’s Address Line 2	{{contact_address_line2}}
Insert the Contact’s Address City	{{contact_address_city}}
Insert the Contact’s Address State	{{contact_address_state}}
Insert the Contact’s Address Zipcode	{{contact_address_zip}}
Insert “Reply YES to opt in” opt-in Consent	{{consent_request}}
Insert “Message and Data Rates May Apply” to Text Message Opt In	{{message_and_data_rates}}

Personalization Tokens for Event & Appointment Text Automations

Below is a list of Personalization Tokens that can only be used with text message actions of automations to send appointment and event attendance confirmations and/or reminders. These items can be used separately or in addition to any of the items in the table above.

Want this?	Use This Text Personalization Token
Insert the Date of the Appointment	{{appointment_date}}
Insert the Time of the Appointment	{{appointment_time}}
Insert the Location of the Appointment	{{appointment_location}}
Insert a Confirmation for the Appointment	{{appointment_confirmation}}
Insert the Date of the Event	{{event_date}}
Insert the Time of the Event	{{event_time}}
Insert the Location of the Event	{{event_location}}
Insert a Confirmation for the Event	{{event_confirmation}}